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Wednesday, June 29, 2011

08.30 - 09.00

Registration and coffee

09.00 - 09.20

Welcoming remarks from the Μoderator

Spencer Anderson, Deputy Editor, fDi Magazine

Greetings of the conference

Andreas Andreadis, Chairman of the Board, SETE (Association of Greek Tourism Enterprises)

Session 1: Mapping the Future of Tourism in Greece

In this section, the aim is to present and evaluate the current situation regarding tourism industry in Greece and worldwide, to assess Greece's comparative advantages and to map the road ahead, providing an attractive, effective and more friendly environment for tourism investments.

9.20 - 09.50
International speaker

Overview of Global Trends

Marcio Favilla Lucca De Paula, UNWTO Executive Director for Competitiveness, External Relations and Partnerships

09.50 - 10.15
Government Keynote

The Greek Tourism Industry; shaping the vision

George Nikitiadis, Deputy Minister of Culture and Tourism

10.15 - 10.45
International speaker

Travel & Tourism 2015: Greece - Game Changer or Spectator?

Alex Kyriakidis, Global Managing Director - Tourism, Hospitality & Leisure, Deloitte LLP

10.45 - 10.55

"The future role of Online Transactions in driving the growth of Tourism in Greece"

Haris Karonis, CEO, Viva Online Services & Hellas Pay - Payment Institute

10.55 - 11.15

"Greek Tourism: Igniting the Growth Engine"

John Gikopoulos, Associate Partner, McKinsey & Company

11.15 - 11.40


Session 2: Shaping a Friendly Environment to Attract Investments

In this section, the aim is to clarify the needs and demands of tourism investors, to evaluate opportunities and access to capital, as well as to examine important marketing and promotional issues affecting tourism investments.

11.40 - 12.00

Tourism Investments: A powerful crisis antidote, a unique growth trigger

Nikos Skoulas, former Tourism Minister, former Chairman, Hellenic Centre for Investments (ELKE)

12.00 - 12.10

Selection criteria for Tourism Investments

George Drakopoulos, Director General, SETE

12.10 - 13.20
Perspectives & Panel discussion

Shaping the future of Tourism Investments in Greece

Nicos Kanellopoulos, Chairman, Greek National Tourism Organisation

Aristomenis Syngros, Executive Chairman, Invest in Greece Agency

Olga Kefalogianni, Member of Hellenic Parliament; Responsible for the Tourism Sector, New Democracy Party

John Retsos, A' Vice President SETE, Chairman, Hellenic Hotel Federation

Eftichios Vassilakis, Member of the Board, SETE, Vice-Chairman, Aegean Airlines

Panel Coordinator: George Drakopoulos, Director General, SETE

13.20 - 13.50
Panel Discussion

What does an Investor need to know?

Bankers & Investors discussing challenges & opportunities

Participating in the discussion:

Aris Karytinos, General Manager Real Estate, National Bank of Greece

George Linatsas, Group Managing Director, Axia Ventures Group

Kostas Trivizas, Managing Director, Aeolus Hospitality, UK

Panel Coordinator: Spencer Anderson, Deputy Editor, fDi Magazine

13.50 - 14.40


Session 3: The Roadmap for a Competitive Tourism Industry - Reviewing Case Studies & Best Practices

In this session, the aim is to host several case studies of investments which are already in place, so to provide the audience with a complete assessment of what went well, how and why, as well as projects under way.

Session Coordinator: Nicos Keranis, Economist, Former Head, United Nations Industrial Development Organisation, Athens Office

14.40 - 14.55

Focus on Greece: Right partners, right properties, right places

Katerina Giannouka-Finn, Senior Director - Acquisitions & Development EAME, Starwood Hotels

14.55 - 15.10

Costa Νavarino, a new prime destination in the Mediterranean

Nikos Katsikeros, Vice President, TEMES S.A.

15.10 - 15.25

Why Greece needs integrated branded resorts

Miltos Kambourides, CEO, Dolphin Capital Investors

15.25 - 15.40

The Magic and the Logic of Successful Resort Development

Aris Ikkos, Managing Director, GBR Consulting

15.40 - 15.55

Revitalizing Saturated Tourism Destinations through Innovative Mega Actions: The case of Re-creating the Ancient Wonder of Colossus of Rhodes

George Barboutis, Director of Marketing, Rodos Palace Resort Hotel & Convention Center, Member of the Board of Directors, SITE Greece & Head of the "Re-creation of the Ancient Wonder of "Colossus" Project of the Municipality of Rhodes

15.55 - 16.25


Session 4: Investor Outreach: Developing a Nation Branding Initiative
16.25 - 16.40
Survey results

Nation Brand "Greece": An investor's perspective

Maria Fola, PhD, Nation Branding Expert, Director, Advocate / Burson-Marsteller

16.40 - 16.50

Tourism during a period of crisis

Martin Knapp, Managing Director, Greek-German Chamber of Commerce

16.50 - 17.00

Greece should be an expensive Tourism Boutique

Yannis Tseklenis, Designer

17.00 - 17.30
Panel Discussion

Q&A Session with the above speakers and the audience

Maria Fola, PhD, Nation Branding Expert, Director, Advocate / Burson-Marsteller

Martin Knapp, Managing Director, Greek-German Chamber of Commerce & Industry

Yannis Tseklenis, Designer

Co-ordinated by: Peter Economides, Brand Strategist; President, Felix BNIM


Concluding Remarks - End of Conference

SITE Greece
SITE Greece
Tourism Investment Conference: Focus on Greece | An Event from the Financial Times Ltd.

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